4.8/5 based on 1,000+ Satisfied Customer

Beauty That Actually Suits You

Balm-soft comfort meets lipstick colour, designed for the modern woman. A clear formula that softens, flatters and brings back the colour time took, with no shade to pick and nothing to get wrong.

Blends with your natural lip colour
Soft balm feel, never a dry matte
One swipe, no mirror needed
Shop the Lipstick
90-DAY MONEY-BACK GUARANTEE

Rated 4.8 ★ · 1100+ reviews

The lipstick 80,000+ women can't stop reordering

Review by Sandra Y.
Sandra Y., 48 Verified Buyer
I really didn't expect this. My lips look smoother, more even, and healthier, without any of that heavy or drying sensation. The shade feels totally natural on me, and honestly it wears more like a lip balm than a lipstick.
Review by Sylvia R.
Sylvia R., 35 Verified Buyer
I can't get over how this lipstick shifts to match my own lip tone. It keeps my lips moisturised all day with zero stickiness, and the sheer finish gives such a healthy glow, perfect for daily wear.
Review by Laura M.
Laura M., 58 Verified Buyer
Honestly, the result surprised me. My lips look smoother, more even, and healthier, with no heaviness or dryness. The colour is natural and really suits me. It feels more like a lip balm than an actual lipstick.
Review by Melanie A.
Melanie A., 45 Verified Buyer
It's so light and comfortable to wear. My lips end up looking glossy, smooth, and subtly tinted, nothing overdone. It hydrates like a balm but still gives that soft, healthy shine.
Review by Emily R.
Emily R., 30 Verified Buyer
The texture is incredible. It just glides onto the lips and feels really nourishing. You can tell right away it's a quality product.
Review by Jennifer I.
Jennifer I., 69 Verified Buyer
So glad I bought this. The colour is beautiful, it's really moisturising, and the scent is lovely too. I'll definitely be reordering!
Review by Lilia P.
Lilia P., 71 Verified Buyer
I'm a huge fan of the texture, it just glides onto your lips and feels so nourishing. The quality is obvious right away.
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About Us

Most lipsticks weren't made with mature lips in mind.

They fade by lunch, dry your lips out, or creep into the fine lines around your mouth. After enough of that, a lot of women simply stop wearing lipstick.

Swoune exists for those women. One clear balm lipstick that develops into a soft rose on your lips and blends with your natural colour. No shade to choose, nothing heavy, nothing drying.

It feels like a lip balm, looks like you've made an effort, and takes one swipe.

We've over 80,000+ women changing their daily routines. This is a lipstick we think you'll reach for every morning, and a 90-day money-back guarantee if you don't.

If you've given up on lipstick, welcome. You're in the right place.